Water this good deserves a name.
Louisville Water Company has produced water since 1860. In the late 1800s, our innovative water filtration experiments led to the discovery of techniques that are still used today to keep people healthy and hydrated around the world. That spirit of innovation and quality has remained at the core of everything we do. Our water has been voted the best-tasting water in the country in blind taste tests. We know water, so when bottled water sales began rapidly rising in the 1990s, we wanted to send a message that Louisville’s tap water is just as good—actually, it’s even better—than the expensive, less-regulated bottled products.
We launched the Louisville pure tap® brand in the summer of 1996.
Two decades later, we are still using our pure tap brand to promote the value of water and to give back to our community. You can find Louisville pure tap® being served at marathons and races, neighborhood events, and your favorite locally owned restaurants and businesses.